Independent remodeling business / Website rebuild + ongoing improvements
A remodeling website built around the work.
I rebuilt an independent remodeling business’s website around its services, the areas it serves and its finished projects. Since the August 2026 launch, I’ve kept improving it: easier calling from phones, project examples linked from service pages, and tracking for completed forms and phone taps.
- Business
- Independent remodeling business
- Work
- Website rebuild, service and project pages, inquiry tracking
- Status
- Live since August 2026
Rebuilding the site around services and projects.
A remodeling customer wants to know two things quickly: does this company do the kind of work I need, and is their work any good? I organized the new site around those questions.
Each main service has its own page: kitchens, bathrooms, whole-home remodeling, additions, aging-in-place remodeling and outdoor kitchens. There are pages for the communities the company serves, a featured projects section with finished work, a page that explains the design process, and a contact form.
Improving it after launch.
A launch is a starting point. In late August I added the phone number to the header on every screen size, kept the Contact Us button beside it, added spam protection to the contact form, and set up tracking so completed forms and taps on the phone number are counted separately.
I also expanded the team page with two more staff profiles. In early October I linked the project cards on the Kitchens page to a finished kitchen project and checked the project links on the Kitchens and Baths pages, so someone reading about a service can go straight to an example of it.
September 2–29, 2026
Contact activity, measured.
- Completed form submissions
- 6
- Taps on the phone number
- 7
Source: Google Analytics 4. These are website actions, not confirmed projects or answered calls.
Using what I learn to choose the next change.
I check which pages and searches bring people to the site and which inquiries turn out to be real projects. That tells me where the next improvement should go, whether that’s a service page, a project example or the contact path.
Does your website show the work you do?
Send me your website and the main thing you want to fix. I’ll email you back with what I’d work on first.