
Embrace Eternal Beauty
A website built from scratch, followed by treatment-page development, service navigation and checks of the path into booking.
Read the build story
Website design and rebuilds
I build websites that explain your services, show your work and make the next step clear. From a new site to a focused rebuild, I connect the pages, contact options and agreed tracking, then check how they work together. I'm Austin, based in Hot Springs, Arkansas, and I work with businesses across the U.S.

Your website needs to answer the questions people ask before they contact you: what you do, whether you can help and what happens next. I start by planning those answers around your services, available project examples and the way your business takes inquiries.
Build the structure and content around the business from the beginning. My Embrace Eternal Beauty project started with a new website and continued as its treatment pages, imagery and booking paths developed.
Keep useful content and existing URLs in view while deciding what needs to change. A rebuild can reorganize services, connect project examples and remove unnecessary steps between a page and an inquiry. Sometimes a focused update is enough.
We agree on the scope before the build. Depending on the site, that can include:
Plan the pages, explain the services and connect relevant projects or guides where they help someone decide. The 70 West Plumbing work shows how service information and homeowner guidance can support each other.
Make contact options easy to find and check the path into your form or booking system. Where tracking is included, I verify the agreed actions and report successful form submissions separately from phone-link or booking clicks.
Review existing URLs and any needed redirects, then check the agreed pages, menus and contact paths on desktop and mobile. Measurement checks belong alongside the visible checks, so the reporting reflects the action it is meant to record.

Built around the customer
A visitor should be able to move from a service or project page to a useful next step on a phone. I check the links, form instructions and booking handoff involved in the agreed work. For an independent wellness clinic, that meant helping shorten the inquiry form and measuring its confirmed completion.
You bring the knowledge of your services and customers; I turn it into a page plan, build the agreed work and explain what changed. We review the content and important customer paths together. If ongoing work is part of the scope, I use search activity, page behavior and inquiry evidence to help choose the next improvement.
Not necessarily. A review can show whether a focused improvement or a broader rebuild makes more sense. Useful pages, content and existing URLs are part of that decision.
No. I look at the current site, the work it needs and how you want to use it. The platform decision should fit those requirements, including any practical limitations of the existing setup.
Page count, content needs, integrations, existing-site complexity and review rounds all affect the work. I need to understand those details before proposing a scope, price and schedule.
We define access, hosting, handover and any ongoing work in the project scope. Continued work can include new pages, content updates, search review or inquiry-tracking checks. The priorities should follow what your business needs and what the evidence shows.
Send me your current site and the main thing you want to improve. I'll take a first look and reply about a useful next step. Starting without a website? Email me a short introduction to your business.